Fashion in Action @ Saks.com

Posted by bag-porter

March 27, 2008

The Saks Fifth Avenue online store presented today it’s “Fashion in action” web video catalog which takes online clothing and accessory shopping to a completely new level. Introduced featuring the top 17 of the season’s top contemporary looks as selected by Saks, this innovative feature allows shoppers to see the styles “flutter, drape, wrap and whirl on models without ever trying them on”. Along with the opportunity to see how the items actually look when worn or carried, the background audio commentary offers additional styling suggestions and the items presented in each “look” can be purchased by simply clicking the image.

I must say I really like this innovation as I have been annoyed what seems to be a million times by not being able to see how a bag or a piece of clothing would actually look in real life. Some stores seem to completely disregard the fact that people want to see how a bag looks when carried by a live person since sizes can be decieving. Regardless of how much attention and effort is put into making the photos and descriptions of items offered through a web store as accurate and informative as they can be, seeing a video with a live model is the closest that online shopping can currently get to real life shopping, and while this might not have as much impact on shopping for bags as it does on shopping for clothing, being able to see how a bag looks when carried is a welcome change and I really wish more online retailers will follow suit.

Well done Saks! To celebrate the launch of this new feature Saks is offering free shipping for every Fashion in action purchase from today to March 30th. See the Fashion in action here.